{"id":17146,"date":"2014-08-26T03:06:54","date_gmt":"2014-08-26T08:06:54","guid":{"rendered":"http:\/\/willceau.com\/news\/?p=17146"},"modified":"2019-11-26T06:59:32","modified_gmt":"2019-11-26T11:59:32","slug":"instant-arsenal-of-power","status":"publish","type":"post","link":"https:\/\/willceau.com\/news\/2014\/08\/26\/instant-arsenal-of-power\/","title":{"rendered":"Instant Arsenal of Power"},"content":{"rendered":"

\"COMICS-HEAD\"<\/a>\"Kung-Fu-det\"<\/a>I chuckle at how crude the ads were in comic books with their utter lack of finesse and marketing acumen, but when I think about it, I realize that these advertisers didn’t have to rely on focus groups or demographics. They had their audience perfectly pegged.<\/p>\n

<\/p>\n

Young males with power fantasies!<\/em><\/p>\n

\"Kung-Fu\"<\/a>For a mere $5.00<\/strong><\/em> you could learn all of the famous and amazing fighting secrets of the Far East and become an Instant Arsenal of Power.<\/strong><\/em> Think of it — you would be the coolest kid in school<\/strong>. No bully would dare<\/em> challenge you! You would probably have to register your hands and feet as deadly weapons with the cops! If only Mom would get you that money order!<\/p>\n

The ad appeared in Our Army at War Featuring SGT. Rock<\/strong><\/em> No. 273 published by DC Comics in 1974 with a cover and interior art by the incomparable Joe Kubert!<\/strong><\/p>\n

\"Our-Army-at-War-1974\"<\/a>Reminds me of Raiders of the Lost Ark.<\/strong><\/em><\/p>\n

This is another comic that my older brother read and chucked to me. It’s been in my collection for 40 years.<\/p>\n","protected":false},"excerpt":{"rendered":"

I chuckle at how crude the ads were in comic books with their utter lack of finesse and marketing acumen, but when I think about it, I realize that these advertisers didn’t have to rely on focus groups or demographics. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[335],"tags":[331,726,9,678,3276,336],"class_list":["post-17146","post","type-post","status-publish","format-standard","hentry","category-what-i-miss-about-comics","tag-331","tag-comic-book","tag-comics","tag-kung-fu","tag-sgt-rock","tag-vintage"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p1ed1x-4sy","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":23581,"url":"https:\/\/willceau.com\/news\/2018\/05\/01\/ask-your-father\/","url_meta":{"origin":17146,"position":0},"title":"Ask Your Father","author":"Joe_Williams","date":"May 1, 2018","format":false,"excerpt":"Ma, it says right here that they'll send ya 'ONE PREGNANT MALE who will give birth to as many as 25 babies!' How can that be, Ma? How can that be? This was an advertisement that regularly appeared in comic books, and it was the sort of thing that always\u2026","rel":"","context":"In "Curious Clutter"","block_context":{"text":"Curious Clutter","link":"https:\/\/willceau.com\/news\/category\/curious-clutter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2018\/04\/All-Star-Comics_No65.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17,"url":"https:\/\/willceau.com\/news\/2009\/07\/28\/co2-comics\/","url_meta":{"origin":17146,"position":1},"title":"CO2 Comics","author":"Joe_Williams","date":"July 28, 2009","format":false,"excerpt":"The guys at CO2 Comics have a couple of my efforts in sequential art a.k.a. FUNNIES up at their fabulous web comic site. Right now you can read There's No Escape From a Deadline, my comic used for marketing printers and service bureaus, and Hot Topics, my fire safety comic\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/willceau.com\/news\/category\/news\/"},"img":{"alt_text":"CO2_Comics","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2009\/07\/CO2_Comics.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":38592,"url":"https:\/\/willceau.com\/news\/2022\/09\/01\/aaaaay-wear-the-fonz\/","url_meta":{"origin":17146,"position":2},"title":"AAAAAY! Wear the Fonz!","author":"Joe","date":"September 1, 2022","format":false,"excerpt":"This Fonz T Shirt ad appeared in Justice League of America No. 138 published by DC comics in 1977. This is an issue that I may have gotten as a stripped comic for a penny. Back then, unsold comics were returnable to the company that distributed them to newsstands and\u2026","rel":"","context":"In "What I Miss About Comics"","block_context":{"text":"What I Miss About Comics","link":"https:\/\/willceau.com\/news\/category\/what-i-miss-about-comics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/08\/AAAAAY-detail.jpg?fit=640%2C282&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/08\/AAAAAY-detail.jpg?fit=640%2C282&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/08\/AAAAAY-detail.jpg?fit=640%2C282&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":12657,"url":"https:\/\/willceau.com\/news\/2013\/04\/15\/to-each-his-own\/","url_meta":{"origin":17146,"position":3},"title":"To Each His Own","author":"Joe_Williams","date":"April 15, 2013","format":false,"excerpt":"Above is the detail from another comic book ad aimed squarely at pimply adolescents with power fantasies. Though 35 days to a Herculean physique seems like an eternity compared to the other fellow's promise of manliness within 7 days. Unusual font choices. It looks like the typesetter decided to break\u2026","rel":"","context":"In "What I Miss About Comics"","block_context":{"text":"What I Miss About Comics","link":"https:\/\/willceau.com\/news\/category\/what-i-miss-about-comics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2013\/04\/250-skinny-guys.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37035,"url":"https:\/\/willceau.com\/news\/2022\/01\/05\/mail-order-muscles\/","url_meta":{"origin":17146,"position":4},"title":"Mail Order Muscles","author":"Joe","date":"January 5, 2022","format":false,"excerpt":"Charles Atlas is the body builder that everybody knows from comic book advertisements, but if you actually bought and read comic books regularly any time between the 1950s through the 1970s, you would be just as familiar with the name of Joe Weider. Weider is recognized as the father of\u2026","rel":"","context":"In "What I Miss About Comics"","block_context":{"text":"What I Miss About Comics","link":"https:\/\/willceau.com\/news\/category\/what-i-miss-about-comics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/01\/New-Year-Resolution-detail.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/01\/New-Year-Resolution-detail.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/01\/New-Year-Resolution-detail.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":37973,"url":"https:\/\/willceau.com\/news\/2022\/06\/22\/what-i-miss-about-comics-perfectly-legitimate-ads\/","url_meta":{"origin":17146,"position":5},"title":"What I Miss About Comics – Perfectly Legitimate Ads","author":"Joe","date":"June 22, 2022","format":false,"excerpt":"This along with a number of other classified style advertisements for perfectly legitimate products and services appeared in Marvel Spotlight No. 25 published by Marvel Comics in 1975. It was a comic adaptation of Ray Harryhausen's 1958 fantasy epic The Seventh Voyage of Sinbad. My guess is that Marvel was\u2026","rel":"","context":"In "What I Miss About Comics"","block_context":{"text":"What I Miss About Comics","link":"https:\/\/willceau.com\/news\/category\/what-i-miss-about-comics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/06\/AUTHENTIC-LOOKING.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/06\/AUTHENTIC-LOOKING.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/06\/AUTHENTIC-LOOKING.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts\/17146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/comments?post=17146"}],"version-history":[{"count":0,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts\/17146\/revisions"}],"wp:attachment":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/media?parent=17146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/categories?post=17146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/tags?post=17146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}