{"id":9089,"date":"2012-07-25T05:58:35","date_gmt":"2012-07-25T10:58:35","guid":{"rendered":"http:\/\/willceau.com\/news\/?p=9089"},"modified":"2019-11-25T22:05:23","modified_gmt":"2019-11-26T03:05:23","slug":"j-l-borsch-company","status":"publish","type":"post","link":"https:\/\/willceau.com\/news\/2012\/07\/25\/j-l-borsch-company\/","title":{"rendered":"J.L. Borsch & Company"},"content":{"rendered":"

\"\"<\/a><\/p>\n

This is an advertisement for J.L Borsch and Company from the program\/souvenir booklet for the play Aiglon<\/em> starring Maude Adams which played in Philadelphia at The Broad Street Theater back in 1901.<\/p>\n

\"\"<\/a><\/p>\n

<\/p>\n

I love researching these ads because I never know what information I’m going to come across. I like to include a photograph of the building, if possible – so I was thrilled to find this<\/a> photograph in The Free Library of Philadelphia’s collection!<\/p>\n

\"\"<\/a><\/p>\n

I got another lucky break on this one when I discovered Dr. Borsch held patents for improving bifocal lenses. From Wikipedia:<\/p>\n

\n

Original bifocals were designed with the most convex lenses (for close viewing) in the lower half of the frame and the least convex lenses on the upper. Up until the beginning of the 20th century two separate lenses were cut in half and combined together in the rim of the frame. The mounting of two half lenses into a single frame led to a number of early complications and rendered such spectacles quite fragile. A method for fusing the sections of the lenses together was developed by Louis de Wecker at the end of the 19th century and patented by Dr. John L. Borsch, Jr. in 1908.<\/p>\n<\/blockquote>\n

So there you have it – John L. Borsch – doctor, inventor, and owner of some hip and happening eyeglass signs!<\/p>\n","protected":false},"excerpt":{"rendered":"

This is an advertisement for J.L Borsch and Company from the program\/souvenir booklet for the play Aiglon starring Maude Adams which played in Philadelphia at The Broad Street Theater back in 1901.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[31,4],"tags":[1824,1823,1820,1821,1819,1822],"class_list":["post-9089","post","type-post","status-publish","format-standard","hentry","category-blast-from-the-past","category-news","tag-1324-walnut-street","tag-23-may-1899","tag-bifocals","tag-inventor","tag-john-l-borsch","tag-scientific-optician"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1ed1x-2mB","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":36557,"url":"https:\/\/willceau.com\/news\/2021\/09\/27\/a-rifle-a-pistol-and-a-good-horse\/","url_meta":{"origin":9089,"position":0},"title":"A Rifle A Pistol and A Good Horse","author":"Tina Garceau","date":"September 27, 2021","format":false,"excerpt":"\u00a0 I just finished designing A Rifle A Pistol and A Good Horse - \u00a0J.L. Curtis' western novella. It's available here on Amazon!","rel":"","context":"In "Book Design"","block_context":{"text":"Book Design","link":"https:\/\/willceau.com\/news\/category\/book-design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2021\/09\/Rifleweb.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":39133,"url":"https:\/\/willceau.com\/news\/2022\/10\/02\/country-boys-and-girls-will-survive\/","url_meta":{"origin":9089,"position":1},"title":"Country Boys (and Girls) Will Survive","author":"Tina Garceau","date":"October 2, 2022","format":false,"excerpt":"A kindle cover I designed for an outstanding short story by J.L. Curtis. With Halloween right around the corner, it's an eerie tale that's worth a read!","rel":"","context":"In "Book Design"","block_context":{"text":"Book Design","link":"https:\/\/willceau.com\/news\/category\/book-design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2022\/09\/CountryBoysDogweb.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":34505,"url":"https:\/\/willceau.com\/news\/2020\/05\/04\/sneak-peek\/","url_meta":{"origin":9089,"position":2},"title":"Sneak Peek","author":"Joe","date":"May 4, 2020","format":false,"excerpt":"Coming SOON from J.L. Curtis -- RIMWORLD: THE RIFT! It will be available in both a print and electronic version over on Amazon. Read about it HERE! Oh...and I did the cover.","rel":"","context":"In "Book Design"","block_context":{"text":"Book Design","link":"https:\/\/willceau.com\/news\/category\/book-design\/"},"img":{"alt_text":"RIMWORLD: THE RIFT","src":"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49838588257_d7071f3dcf_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33933,"url":"https:\/\/willceau.com\/news\/2020\/02\/28\/burnt-ends\/","url_meta":{"origin":9089,"position":3},"title":"Burnt Ends","author":"Tina Garceau","date":"February 28, 2020","format":false,"excerpt":"Burnt Ends is a collection of eight short stories written by J.L. Curtis, bound into a single volume. I had the pleasure of designing the cover. This terrific series of stories is now available on Amazon!\u00a0","rel":"","context":"In "Book Design"","block_context":{"text":"Book Design","link":"https:\/\/willceau.com\/news\/category\/book-design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2020\/02\/thumbnail.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":35231,"url":"https:\/\/willceau.com\/news\/2020\/10\/05\/tales-around-the-supper-table\/","url_meta":{"origin":9089,"position":4},"title":"Tales Around The Supper Table","author":"Tina Garceau","date":"October 5, 2020","format":false,"excerpt":"Tales Around The Supper Table is a collection of wonderful stories by Texas writers gathered by J.L. Curtis. I had the good fortune of designing the cover - \u00a0thanks Jim, it's always a pleasure collaborating with you! You can purchase the Kindle version here, the paperback will be available in\u2026","rel":"","context":"In "Book Design"","block_context":{"text":"Book Design","link":"https:\/\/willceau.com\/news\/category\/book-design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2020\/10\/TalesWeb.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18385,"url":"https:\/\/willceau.com\/news\/2015\/03\/21\/the-grey-man-update\/","url_meta":{"origin":9089,"position":5},"title":"The Grey Man Update","author":"Tina Garceau","date":"March 21, 2015","format":false,"excerpt":"Yesterday marked a year since The Grey Man - Vignettes was published.\u00a0The first in a series of action adventure stories by J.L. Curtis with covers by yours truly. The\u00a0book,\u00a0has\u00a0sold remarkably well - which is no surprise since it's a solid story with convincing characters.\u00a0More will follow, as I'm working on\u2026","rel":"","context":"In "Collage"","block_context":{"text":"Collage","link":"https:\/\/willceau.com\/news\/category\/collage-2\/"},"img":{"alt_text":"TGMVignettes","src":"https:\/\/i0.wp.com\/willceau.com\/news\/wp-content\/uploads\/2014\/03\/TGMVignettes.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts\/9089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/comments?post=9089"}],"version-history":[{"count":0,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/posts\/9089\/revisions"}],"wp:attachment":[{"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/media?parent=9089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/categories?post=9089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/willceau.com\/news\/wp-json\/wp\/v2\/tags?post=9089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}