This guy who looks like a cross between 16th President of the United States, Abraham Lincoln, child murderer Albert Fish and the frozen remains of a long-lost Antarctic explorer claims he can help you lose nine pounds in two days and keep it off.
What could possibly be the appeal of putting this guy’s puss on the ad? Is he supposed to look like a seasoned and trustworthy medical professional? Why not have an image of inexplicably svelte jet-setters described in the ad’s copy?
…and what could this famous formula involve? Pick out your least favorite limb and prune it with a hacksaw? I think I’ll hang on to my eleven bucks and nine pounds of fat!
This ad appeared in The Invincible Iron Man No. 106 published by Marvel Comics in 1978.
