Instant Arsenal of Power

I chuckle at how crude the ads were in comic books with their utter lack of finesse and marketing acumen, but when I think about it, I realize that these advertisers didn’t have to rely on focus groups or demographics. They had their audience perfectly pegged.

Young males with power fantasies!

For a mere $5.00 you could learn all of the famous and amazing fighting secrets of the Far East and become an Instant Arsenal of Power. Think of it — you would be the coolest kid in school. No bully would dare challenge you! You would probably have to register your hands and feet as deadly weapons with the cops! If only Mom would get you that money order!

The ad appeared in Our Army at War Featuring SGT. Rock No. 273 published by DC Comics in 1974 with a cover and interior art by the incomparable Joe Kubert!

Reminds me of Raiders of the Lost Ark.

This is another comic that my older brother read and chucked to me. It’s been in my collection for 40 years.