Walt’s anthropomorphic water fowl with the irritating voice was shilling a 16mm projector for the low price of $2.98. If you read through the ad’s copy, the offer turns into something similar to the record clubs and the video clubs to come. More films were available once the kids either got bored with or melted the four films included with the projector.
This ad is from a disintegrating issue of Heart Throbs No. 46 published in 1956.