The Sign Remains

I think I had just finished my post about the former ubiquity of the once mighty Blockbuster chain of video rental shops when I spotted this sign on my commute to work. Perched high up on a very tall pole above Passyunk Avenue in South Philadelphia is this sign for a long gone store that looks remarkably untouched by the elements. It’s not broken or weathered, and the colors look as bright as if it were just installed. Say what you will about the business practices of the old rental shop, but there is no denying that they had a great sign manufacturer!
Here is another shot taken from a moving car of the same sign being mercilessly hammered by the sun yet the blue and yellow pigment refuse to fade! I think it will remain untouched by time like some sort of South Philly Sphinx until it is deliberately demolished. The landlord doesn’t seem to be in a hurry.